About New Balance
The year is 1906: William J. Riley has started New Balance in the city of Boston, Massachusetts, and unbeknownst to him, he has also started a legacy of technology-driven footwear. The first New Balance shoes were made with arch support for people with problem feet, and since then, the brand has never strayed from their mission to create better fitting shoes for everyone. New Balance has always followed the belief that the best shoes are made from dedicated research, technology, and designs that keep the everyday athlete in mind. That’s why in Canada today, as well as around the globe, New Balance is a household name — with silhouettes like the New Balance 990, 574, and 327 becoming icons of classic street style.