HOODRICH

Built from Hustle, Made for the Streets
From a £200 hustle to a global movement, Hoodrich is proof that streetwear is a mindset. Founded in 2014 by Birmingham’s Jay Williams with just 30 tees and pure ambition, the brand quickly took off & by 2019, it had landed at JD Sports, and the streets couldn’t get enough. Now in 1,000+ stores across 24 countries, Hoodrich has teamed up with Netflix’s Top Boy and made waves in music with Fumez the Engineer and Plugged In. With the Hood Quarters now open, Hoodrich isn’t just about what you wear, it’s about where you’re headed.

SONNETI

Street-Ready, Sporty, and Always On Point
Straight out of Europe and making waves worldwide, Sonneti is the streetwear brand that refuses to blend in. Bold graphics, clean cuts, and fresh colorways define a collection made for those who move differently. From statement hoodies and sleek joggers to must-have layers, Sonneti brings effortless everyday drip. And it’s not just for the grown-ups, the next generation gets the same street-ready energy, with boys’ and girls’ styles built for the playground, the city, and beyond. Wherever you’re headed, Sonneti makes sure you show up in style.

SUPPLY & DEMAND

Where the Streets Meet the Runway
Born from hip-hop energy and city attitude, Supply & Demand fuses streetwear with high fashion. Bold, unapologetic, and always on point, it reinvents athletic silhouettes with a runway-inspired edge. From statement hoodies and sleek joggers to denim and bike shorts, every piece is made to turn heads. Mixing sport, style, and street-ready swagger, Supply & Demand isn’t just about the fit, it’s about the attitude you bring with it.

DAILYSZN

Elevated Essentials for Every Season

DAILYSZN is where effortless style meets everyday essentials. Born in Manchester and exclusive to JD, this lifestyle-driven brand delivers timeless, elevated staples with a modern edge. Think neutral tones, oversized silhouettes, and active-inspired cuts, crafted for those who move with intention. Since its debut in January 2024, DAILYSZN has redefined womenswear athleisure with premium materials and thoughtful design. Its mantra? Daily essentials for every season. From signature oversized hoodies to stacked wide-leg sweats, every piece is built for a fresh, refined fit. Ready to level up your everyday uniform?