Puma started in the town of Herzogenaurach, Germany, home to shoemakers since the Middle Ages, and headquarters of the brand today. Founder Rudolf Dassler created the Puma cat logo in 1948, which would go on to decorate the feet of pro athletes during historic sports moments. Like when track teammates Tommie Smith and John Carlos won big at the 1968 Olympic Games and saluted the Civil Rights Movement — all while wearing Puma running shoes. Or in the ‘70s, when Walt Frazier was winning titles for the New York Knicks and wore the first custom-made Puma basketball shoes. With deep roots in sportswear, Puma has continued to champion the fusion of sport and fasion, collaborating with creative heavyweights time and time again to level up their products at every turn.