In 1949, Mr. Kihachiro Onitsuka returned from the war to his home in Kobe, Japan. There he started ONITSUKA Shokai, now known as ASICS, with a mission to foster a healthy lifestyle for Japanese youth through sports and athletic footwear. A year later in 1950, ONITSUKA Shokai became the first company in Japan to produce basketball shoes. Since then, the brand has stayed at the forefront of sneaker innovation, with groundbreaking technologies like ASICS GEL™ cushioning giving the brand an edge above the rest. Celebrated for their performance running shoes, ASICS has an indisputable place in the sneaker scene, too. Iconic silhouettes like the ASICS Gel Nimbus or ASICS Gel Kayano harmonize the casual, nonchalance of streetwear with smart technology that never fails to deliver.