About Levis

The classic blue jean as you know and love was created back in 1873. Levi Strauss, a dry goods merchant, was working out of his shop in San Francisco, California, when he and his business partner patented a way to add metal rivets to work pants. The small, button-looking pieces of metal were placed at key points of ripping and were used to reinforce work pants worn by the everyday American. Since work pants at the time were all made with denim, the metal rivets gave Levi’s jeans an edge over the competition with their durability, rugged nature, and high-quality construction. The metal rivets are still spotted on Levi’s jeans today, and the time-tested craftsmanship of the brand has pushed it to become a worldwide icon.