Remember Trucker hats? Those iconic caps from the early 2000s that graced red carpets and reality TV? Well, they're back and no one is doing it better than Goorin Bros.

Dedicated to the art of bold hat making, Goorin Bros. focuses on the unconventional, the unexpected, and the fun of expressing yourself with headwear. Let’s take a deep dive into the brand that’s been helping people be seen and heard without actually having to say anything at all.

Rooted in Family

A family of hatmakers since 1895, Goorin Bros. started with master craftsman Cassel Goorin selling hats off of a horse cart in Pittsburgh, Pennsylvania. His sons Alfred and Ted (AKA the Goorin Brothers) opened their first retail store in San Francisco circa 1949 — and now Cassel's great grandson leads the family business.

The Why

“We would rather stumble forward than fall backwards; there is no other way.” That’s at the core of the Goorin Bros. brand. Foolish pursuits and unconventional ideas are embraced. After all, isn’t that the fun of life? The brand is never one to stand still, always pushing forward with sights set on the future — no hesitation, no reservations.

The How

Goorin Bros. looks for the extraordinary in the ordinary to create their humorous and bold designs. After experimenting with new patch designs in 2003, their signature line called The Farm was born. Featuring large animal patches with mischievous sayings, each hat has bags of character. Their unique trucker hat designs have since started a global phenomenon, and anyone can find a Goorin Bros. hat that will help them express their individuality.

The Now

Rooted in family, master craftsmanship, innovation, and artisanal design, the legacy of Goorin Bros. continues to grow and develop. The brand is always refreshing their classic designs, and never fails to look at the world differently —offering their unique lens to people all over the world.

Dive in and discover the bold hat makers today and shop the latest Goorin Bros. collection now.